International expantion Essay Example | Topics and Well Written Essays - 1500 words

International expantion - Essay Example On the other hand, AIU should take into account national culture which affects all international and export marketing activity. Of concern to the manager are the influences of the religious, family, educational, and social systems of a society. Often these are manifested in the values, attitudes, and motivations of people and can affect business customs such as personal manners, colors, advertising, 'gift' giving and receiving, and pride and status. The UK is a country with old traditions which include both conscious and unconscious national values, ideas, attitudes and symbols that shape employees behavior. The UK consists of four main parts: Wales, England, Scotland and Northern Ireland. The combination of language and religion creates a unique culture and traditions. At its deepest level, however, British culture comprises a set of basic assumptions that operate automatically to enable groups of people to solve the problems of daily life without thinking about them. The influence of Christianity and other religions in the UK had always extended for beyond the comparatively narrow of organized and private ownership. Religious organizations are actively involved in voluntary work and the provisions of social services. The UK is a leading industrial country which has a great influence on international economics and politics. The country has a service-based economy and a large private sector. In contrast to other European counties, the UK has not yet adopted the euro currency. "A member of the EU, it chose to remain outside the Economic and Monetary Union for the time being" (The World Fact Book: the UK, 2006). The country has a population about 60,609,153 million who lives on 242,514 sq km. An average expectancy of life is 81 years for women and 76 years for men. GNI per capita is $33,630. GDP is $1.83 trillion. It is reported that GDP shows the lowest growth rates over the last 12 years. "GDP grew by 0.6 per cent in the first quarter of 2006, with growth unchanged from the last quarter of 2005. The level of GDP is now 2.2 per cent higher than the first quarter of 2005" (GDP Growth. The UK, 2006). 17% of population lives below poverty line. Demographics will help to analyze market potential, its perspectives, and segment the UK market. Demographic segmentation is based measurable characteristics of the population such as income, age distribution, gender, education, and occupation. A number of global demographic trends-fewer married couples, smaller family size, changing roles of women, higher incomes and living standards, for example-have contributed to the emergence of global market segments. In the UK, 17.5 % of the population are children from 0-14, 66.8% people from 15-64 year old and 15.8% - 65+. The majority of the population are white people - 54.85 million; people of Asian origin is about 2.38 million. Population growth rate is about 0.28%. In agriculture works about 1.1%, in industry - 26% and in service market - 72.9% (The World Fact Book: the UK, 2006). Cultural Concerns Need to Be Considered Great Britain is a country of old traditions and strong family values. Cultural preferences are quite apparent in food preparation and consumption patterns and habits. Taking into account the nature of the product AIU is going to market, these cultural preferences will play a core role in strategic planning. A solid understanding of food-related cultural preferen

Principles of Operations Management by J.Heizer & B.Render Essay

Principles of Operations Management by J.Heizer & B.Render - Essay Example Creating an image thus refers to the process of determining the perception the organization seeks to influence on its different publics. The organization interacts differently with its different publics. Among the publics is its staff, the customers, shareholders and the media among others. The management of the organization must determine the perception that each of the groups have about its operations in order to maximize of profitability (Hill & Jones, 2011). In analyzing the importance and the process of image building, the author uses the metaphor of a porter who at the beginning of his crafting work has a piece of clay but must work and create a new product from the same. The porter therefore conceptualizes an idea and determines the best way of executing through an appropriate design. In the metaphor, the author sees managers as artisans and the strategies they use to approach the various organizational publics as their clay. Just as the porter some must they employ the most a ppropriate strategies to earn the organization the best reputation among every audience group in order to sustain the organization’s profitability objective. Strategy determination is most important; the managers must determine an appropriate strategy of executing a plan of action with the view of achieving a particular objective. The strategy is important to the artisan just as it is to the managers. The author of the article approaches the concept as a review of the organizations past performance and its plans for the future. In crafting a pot or nay other clay product, the craftsman will refer to his past works before infusing such thoughts with the future products. Using his past works as a reference to influence his current work, the porter thus creates a new product that best fits his objectives. The same scenario applies to managers who must make effective managerial decisions on an everyday basis. The decisions the managers make influence the public’s perceptio n about the organization. In doing this, the managers must therefore use their experiences at the organization. An analysis of past decisions provides managers with an effective and reliable reference points (Mintzberg, 1971). The managers thus refer to the outcomes of past decisions of the diverse publics the organization has before constructing a current decision, which must also reflect the organization’s future. While the future is always a gamble, the past on the contrary is concrete owing to the fact that the organization had previously experienced the same. The managers thus make decision using the past reactions of the same publics but project such reactions on the future. In case of desirable reactions, the organization must improve on such with the view of increasing the scope of the organization’s acceptance among its specific publics. In case of an undesirable reaction by a particular public, the managers must seek to redress such by employing effective fut ure decisions that best address all the points of weakness in the past decisions. The author asserts that managers must read the mind of the organization. In doing this, the manager must assume the position of the specific public and therefore work on strategies that are effective enough to address their particular concerns about the organization. The process is cumbersome but requires an equally effective market research. Marketing is a management role concerned with the determination, identification and the sustainment of the customer’s demands from the market. Marketers as managers thus rely on the quality of their market researches to determine the future productions of the organization. The same is the case with all other managers when determining the strategies of solving